{"id":3634,"date":"2021-07-02T11:25:33","date_gmt":"2021-07-02T14:25:33","guid":{"rendered":"https:\/\/politiciando.com.br\/?p=3634"},"modified":"2021-07-02T11:25:36","modified_gmt":"2021-07-02T14:25:36","slug":"sikera-jr-perde-57-do-intervalo-comercial-apos-xingar-gays-de-raca-desgracada","status":"publish","type":"post","link":"https:\/\/politiciando.com.br\/?p=3634","title":{"rendered":"Sik\u00eara Jr. perde 57% do intervalo comercial ap\u00f3s xingar gays de &#8216;ra\u00e7a desgra\u00e7ada&#8217;"},"content":{"rendered":"\n <!\u2014 INICIO TAG \u2014>\n     <!\u2014 \n     Id: 7399 \n     Campanha:  ODE 2021\n     Server: Metrike \n     Ve\u00edculo:  POLITICIANDO \n     Cliente: GOVPB   \n     Formato: POLITICIANDO - 728X90 \n     Data de Veicula\u00e7\u00e3o: 01\/07\/2021 - 31\/07\/2021\n     \u2014>\n     <ins data-revive-zoneid=\"7399\" data-revive-id=\"566f260197bf822e7263f1a3667caa2f\"><\/ins>\n     <script async src=\"\/\/ads.metrike.com\/asyncjs.php\"><\/script>\n     <!\u2014 FIM TAG \u2014>\n\n\n\n\n\n <!\u2014 INICIO TAG \u2014>\n     <!\u2014 \n     Id: 7399 \n     Campanha:  ODE 2021\n     Server: Metrike \n     Ve\u00edculo:  POLITICIANDO \n     Cliente: GOVPB   \n     Formato: POLITICIANDO - 728X90 \n     Data de Veicula\u00e7\u00e3o: 01\/07\/2021 - 31\/07\/2021\n     \u2014>\n     <ins data-revive-zoneid=\"7399\" data-revive-id=\"566f260197bf822e7263f1a3667caa2f\"><\/ins>\n     <script async src=\"\/\/ads.metrike.com\/asyncjs.php\"><\/script>\n     <!\u2014 FIM TAG \u2014>\n\n\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/politiciando.com.br\/wp-content\/uploads\/2021\/07\/sikera.jpg\" alt=\"\" class=\"wp-image-3635\" width=\"904\" height=\"527\" srcset=\"https:\/\/politiciando.com.br\/wp-content\/uploads\/2021\/07\/sikera.jpg 600w, https:\/\/politiciando.com.br\/wp-content\/uploads\/2021\/07\/sikera-300x175.jpg 300w\" sizes=\"auto, (max-width: 904px) 100vw, 904px\" \/><\/figure>\n\n\n\n <!\u2014 INICIO TAG \u2014>\n     <!\u2014 \n     Id: 7399 \n     Campanha:  ODE 2021\n     Server: Metrike \n     Ve\u00edculo:  POLITICIANDO \n     Cliente: GOVPB   \n     Formato: POLITICIANDO - 728X90 \n     Data de Veicula\u00e7\u00e3o: 01\/07\/2021 - 31\/07\/2021\n     \u2014>\n     <ins data-revive-zoneid=\"7399\" data-revive-id=\"566f260197bf822e7263f1a3667caa2f\"><\/ins>\n     <script async src=\"\/\/ads.metrike.com\/asyncjs.php\"><\/script>\n     <!\u2014 FIM TAG \u2014>\n\n\n\n\n\n <!\u2014 INICIO TAG \u2014>\n     <!\u2014 \n     Id: 7399 \n     Campanha:  ODE 2021\n     Server: Metrike \n     Ve\u00edculo:  POLITICIANDO \n     Cliente: GOVPB   \n     Formato: POLITICIANDO - 728X90 \n     Data de Veicula\u00e7\u00e3o: 01\/07\/2021 - 31\/07\/2021\n     \u2014>\n     <ins data-revive-zoneid=\"7399\" data-revive-id=\"566f260197bf822e7263f1a3667caa2f\"><\/ins>\n     <script async src=\"\/\/ads.metrike.com\/asyncjs.php\"><\/script>\n     <!\u2014 FIM TAG \u2014>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><br>Sik\u00eara Jr. com as m\u00e3os cruzadas, vestindo um terno cinza claro no cen\u00e1rio de seu telejornal<br>A debandada de anunciantes da RedeTV! e da TV A Cr\u00edtica por conta das declara\u00e7\u00f5es de Sik\u00eara Jr., que chamou os homossexuais de &#8220;ra\u00e7a desgra\u00e7ada&#8221;, est\u00e1 rendendo preju\u00edzo para as duas emissoras: o intervalo comercial do Alerta Nacional foi reduzido em 57% por falta de empresas interessadas em patrocinar o telejornal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diariamente, o programa costuma ter um intervalo comercial de 4 minutos de dura\u00e7\u00e3o. Mas, na edi\u00e7\u00e3o desta quinta-feira (1\u00ba), o break foi reduzido para 1 minuto e 45 segundos, perdendo mais da metade do tempo dedicado a propagandas de produtos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para tentar reverter a cat\u00e1strofe provocada pelo apresentador, que na \u00faltima sexta-feira (25) chamou os homossexuais de &#8220;ra\u00e7a desgra\u00e7ada&#8221;, a RedeTV! passou a veicular mais intensamente v\u00eddeos institucionais do Alerta Nacional em sua programa\u00e7\u00e3o.<\/p>\n\n\n\n <!\u2014 INICIO TAG \u2014>\n     <!\u2014 \n     Id: 7399 \n     Campanha:  ODE 2021\n     Server: Metrike \n     Ve\u00edculo:  POLITICIANDO \n     Cliente: GOVPB   \n     Formato: POLITICIANDO - 728X90 \n     Data de Veicula\u00e7\u00e3o: 01\/07\/2021 - 31\/07\/2021\n     \u2014>\n     <ins data-revive-zoneid=\"7399\" data-revive-id=\"566f260197bf822e7263f1a3667caa2f\"><\/ins>\n     <script async src=\"\/\/ads.metrike.com\/asyncjs.php\"><\/script>\n     <!\u2014 FIM TAG \u2014>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Somente no A Tarde \u00c9 Sua, programa de Sonia Abr\u00e3o dono de uma das maiores audi\u00eancias da emissora, foram exibidos dois v\u00eddeos da atra\u00e7\u00e3o de Sik\u00eara nos intervalos comerciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Procurada, a RedeTV! n\u00e3o se manifestou sobre a redu\u00e7\u00e3o de 57% do break do Alerta Nacional e sobre sua a\u00e7\u00e3o para refazer a imagem de Sik\u00eara ap\u00f3s o esc\u00e2ndalo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde segunda-feira (28) o grupo Sleeping Giants tem promovido uma campanha massiva nas redes sociais, abordando todas as empresas que anunciam no Alerta Nacional e fazendo um apelo para a retirada de seus patroc\u00ednios do telejornal ap\u00f3s as declara\u00e7\u00f5es de cunho homof\u00f3bico proferidas pelo apresentador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At\u00e9 o fechamento deste texto, 20 empresas haviam cancelado seus investimentos em publicidade no programa de Sik\u00eara Jr., como a Caixa Econ\u00f4mica Federal, Seara, Tim, HapVida, Sorridents, entre outras. A mais recente foi o Grupo Prominas, mantenedor da Faculdade \u00danica.<\/p>\n\n\n\n <!\u2014 INICIO TAG \u2014>\n     <!\u2014 \n     Id: 7399 \n     Campanha:  ODE 2021\n     Server: Metrike \n     Ve\u00edculo:  POLITICIANDO \n     Cliente: GOVPB   \n     Formato: POLITICIANDO - 728X90 \n     Data de Veicula\u00e7\u00e3o: 01\/07\/2021 - 31\/07\/2021\n     \u2014>\n     <ins data-revive-zoneid=\"7399\" data-revive-id=\"566f260197bf822e7263f1a3667caa2f\"><\/ins>\n     <script async src=\"\/\/ads.metrike.com\/asyncjs.php\"><\/script>\n     <!\u2014 FIM TAG \u2014>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Com a perda de anunciantes, a RedeTV! se posicionou publicamente somente na quarta-feira (30), cinco dias ap\u00f3s o apresentador ofender os homossexuais ao vivo e em rede nacional. Confira a nota completa:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;O respeito \u00e0 diversidade sexual e \u00e0 n\u00e3o discrimina\u00e7\u00e3o de cor, ra\u00e7a, g\u00eanero ou religi\u00e3o \u00e9 uma tradi\u00e7\u00e3o dos 22 anos de exist\u00eancia da RedeTV!, que possui uma programa\u00e7\u00e3o plural e pol\u00edticas internas de inclus\u00e3o no seu sentido mais amplo. O compromisso com a popula\u00e7\u00e3o LGBTQIA+ faz parte dos valores editoriais e empresariais da RedeTV!.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A emissora reprova veementemente todos os tipos de discrimina\u00e7\u00e3o e preconceito. Nesse sentido, a RedeTV! vem a p\u00fablico manifestar condena\u00e7\u00e3o a qualquer express\u00e3o de homofobia. Queremos tamb\u00e9m agradecer a todos os nossos colaboradores por ajudarem a construir uma empresa cada dia mais forte e plural.<\/p>\n\n\n\n <!\u2014 INICIO TAG \u2014>\n     <!\u2014 \n     Id: 7399 \n     Campanha:  ODE 2021\n     Server: Metrike \n     Ve\u00edculo:  POLITICIANDO \n     Cliente: GOVPB   \n     Formato: POLITICIANDO - 728X90 \n     Data de Veicula\u00e7\u00e3o: 01\/07\/2021 - 31\/07\/2021\n     \u2014>\n     <ins data-revive-zoneid=\"7399\" data-revive-id=\"566f260197bf822e7263f1a3667caa2f\"><\/ins>\n     <script async src=\"\/\/ads.metrike.com\/asyncjs.php\"><\/script>\n     <!\u2014 FIM TAG \u2014>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">No caso do lament\u00e1vel epis\u00f3dio envolvendo o apresentador Sik\u00eara Jr. \u00e0s v\u00e9speras do Dia Internacional do Orgulho LGBTQIA+, o mesmo desculpou-se publicamente durante o programa da \u00faltima ter\u00e7a-feira, reconhecendo o equ\u00edvoco de suas declara\u00e7\u00f5es perante a todos que se sentiram justificadamente ofendidos e a todos os seus telespectadores, o que certamente servir\u00e1 para o seu aprimoramento pessoal e profissional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo assim, a RedeTV! ressalta que tal comportamento n\u00e3o representa, de forma alguma, o posicionamento e o respeito da emissora \u00e0 diversidade e \u00e0 popula\u00e7\u00e3o LGBTQIA+.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entendemos que o exerc\u00edcio da toler\u00e2ncia e o respeito \u00e0s diferen\u00e7as s\u00e3o valores fundamentais numa sociedade democr\u00e1tica como a brasileira<\/p>\n\n\n\n <!\u2014 INICIO TAG \u2014>\n     <!\u2014 \n     Id: 7399 \n     Campanha:  ODE 2021\n     Server: Metrike \n     Ve\u00edculo:  POLITICIANDO \n     Cliente: GOVPB   \n     Formato: POLITICIANDO - 728X90 \n     Data de Veicula\u00e7\u00e3o: 01\/07\/2021 - 31\/07\/2021\n     \u2014>\n     <ins data-revive-zoneid=\"7399\" data-revive-id=\"566f260197bf822e7263f1a3667caa2f\"><\/ins>\n     <script async src=\"\/\/ads.metrike.com\/asyncjs.php\"><\/script>\n     <!\u2014 FIM TAG \u2014>\n\n\n\n\n\n <!\u2014 INICIO TAG \u2014>\n     <!\u2014 \n     Id: 7399 \n     Campanha:  ODE 2021\n     Server: Metrike \n     Ve\u00edculo:  POLITICIANDO \n     Cliente: GOVPB   \n     Formato: POLITICIANDO - 728X90 \n     Data de Veicula\u00e7\u00e3o: 01\/07\/2021 - 31\/07\/2021\n     \u2014>\n     <ins data-revive-zoneid=\"7399\" data-revive-id=\"566f260197bf822e7263f1a3667caa2f\"><\/ins>\n     <script async src=\"\/\/ads.metrike.com\/asyncjs.php\"><\/script>\n     <!\u2014 FIM TAG \u2014>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Sik\u00eara Jr. com as m\u00e3os cruzadas, vestindo um terno cinza claro no cen\u00e1rio de seu telejornalA debandada de anunciantes da<\/p>\n","protected":false},"author":1,"featured_media":3635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-3634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brasil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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