{"id":6614,"date":"2024-07-16T12:31:04","date_gmt":"2024-07-16T15:31:04","guid":{"rendered":"https:\/\/politiciando.com.br\/?p=6614"},"modified":"2024-07-16T12:31:07","modified_gmt":"2024-07-16T15:31:07","slug":"palmeiras-anuncia-renovacao-com-a-puma-e-novo-contrato-rendera-mais-de-r-40-milhoes","status":"publish","type":"post","link":"https:\/\/politiciando.com.br\/?p=6614","title":{"rendered":"Palmeiras anuncia renova\u00e7\u00e3o com a Puma, e novo contrato render\u00e1 mais de R$ 40 milh\u00f5es"},"content":{"rendered":"\n<!\u2014 INICIO TAG \u2014>\n     <!\u2014 \n     Id: 7399 \n     Campanha:  PANDEMIA\n     Server: Metrike \n     Ve\u00edculo:  POLITICIANDO \n     Cliente: GOVPB   \n     Formato: POLITICIANDO - 728X90 \n     Data de Veicula\u00e7\u00e3o: 05\/11\/2020 - 30\/11\/2020\n     \u2014>\n     <ins data-revive-zoneid=\"7399\" data-revive-id=\"566f260197bf822e7263f1a3667caa2f\"><\/ins>\n     <script async src=\"\/\/ads.metrike.com\/asyncjs.php\"><\/script>\n     <script async src=\"https:\/\/cloud.metrike.com\/analytics\/a.php?domain_name=politiciando.com.br\/&#038;campaign_id=10518&#038;zone_id=7399\"><\/script>\n     <!\u2014 FIM TAG \u2014>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"787\" src=\"https:\/\/politiciando.com.br\/wp-content\/uploads\/2024\/07\/image-19.png\" alt=\"\" class=\"wp-image-6615\" style=\"width:1140px;height:auto\" srcset=\"https:\/\/politiciando.com.br\/wp-content\/uploads\/2024\/07\/image-19.png 984w, https:\/\/politiciando.com.br\/wp-content\/uploads\/2024\/07\/image-19-300x240.png 300w, https:\/\/politiciando.com.br\/wp-content\/uploads\/2024\/07\/image-19-768x614.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O&nbsp;<a class=\"\" href=\"https:\/\/globoesporte.globo.com\/futebol\/times\/palmeiras\/\">Palmeiras<\/a>&nbsp;anunciou nesta ter\u00e7a-feira a renova\u00e7\u00e3o de contrato com a Puma. O acordo do clube com a fornecedora de material esportivo agora \u00e9 v\u00e1lido at\u00e9 o fim de 2028.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"\" href=\"https:\/\/www.whatsapp.com\/channel\/0029Va9zoIdD38CLPTQGtX3E\" target=\"_blank\" rel=\"noreferrer noopener\">+ Siga o ge Palmeiras no WhatsApp<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As partes n\u00e3o confirmam os n\u00fameros, pois dependem do resultado de vendas de produtos tamb\u00e9m, mas houve um aumento considerado substancial na parte fixa em rela\u00e7\u00e3o ao \u00faltimo contrato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes da renova\u00e7\u00e3o, o Verd\u00e3o arrecadava cerca de R$ 40 milh\u00f5es por ano com o fornecimento de material esportivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Estamos muito felizes com a sequ\u00eancia da Puma como parceira de materiais esportivos do\u00a0<a class=\"\" href=\"https:\/\/globoesporte.globo.com\/futebol\/times\/palmeiras\/\">Palmeiras<\/a>. Trata-se de uma empresa que vem demonstrando grande comprometimento e respeito com o nosso clube \u2013 disse Leila Pereira, ao site do\u00a0<a class=\"\" href=\"https:\/\/globoesporte.globo.com\/futebol\/times\/palmeiras\/\">Palmeiras<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A parceria entre&nbsp;<a class=\"\" href=\"https:\/\/globoesporte.globo.com\/futebol\/times\/palmeiras\/\">Palmeiras<\/a>&nbsp;e Puma foi iniciada na temporada de 2019. Com o novo v\u00ednculo, ser\u00e3o pelo menos dez anos da marca produzindo o material esportivo para as equipes masculina e feminina, profissional e de base do Verd\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes da renova\u00e7\u00e3o, o clube abriu concorr\u00eancia e recebeu sete ofertas de empresas interessadas em patrocinar o clube, que decidiu pela perman\u00eancia da Puma. A adidas, antiga parceira do Verd\u00e3o, foi a principal concorrente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A decis\u00e3o por renovar com a atual fornecedora se deu, al\u00e9m do aumento do contrato, pelo engajamento da empresa na cria\u00e7\u00e3o de linhas de roupas exclusivas. Uma delas, inclusive, ser\u00e1 especial para o Mundial de Clubes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro do&nbsp;<a class=\"\" href=\"https:\/\/globoesporte.globo.com\/futebol\/times\/palmeiras\/\">Palmeiras<\/a>, entende-se que a Puma tem se engajado cada vez mais em campanhas do clube, como do projeto &#8220;Por um futuro mais verde&#8221;. Al\u00e9m disso, a diretoria v\u00ea uma presen\u00e7a cada vez maior dos uniformes da equipe em lojas no exterior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir deste novo contrato, o Verd\u00e3o n\u00e3o ser\u00e1 mais o parceiro exclusivo da Puma no Brasil, mas h\u00e1 restri\u00e7\u00e3o de acerto com algumas equipes, que n\u00e3o foram reveladas. O fim desta exclusividade influenciou no aumento do contrato, tamb\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde 2019, o\u00a0<a class=\"\" href=\"https:\/\/globoesporte.globo.com\/futebol\/times\/palmeiras\/\">Palmeiras<\/a>\u00a0conquistou 11 t\u00edtulos: Paulist\u00e3o (2020, 2022, 2023 e 2024), Brasileir\u00e3o (2022 e 2023), Copa do Brasil (2020), Libertadores (2020 e 2021), Recopa Sul-Americana (2022) e Supercopa (2023).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 A parceria com a Puma tem sido extremamente vitoriosa, tanto dentro quanto fora de campo, e seguiremos trabalhando juntos para fortalecer a rela\u00e7\u00e3o das nossas marcas com a Fam\u00edlia&nbsp;<a class=\"\" href=\"https:\/\/globoesporte.globo.com\/futebol\/times\/palmeiras\/\">Palmeiras<\/a>&nbsp;\u2013 disse a presidente do Verd\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Junto com o\u00a0<a class=\"\" href=\"https:\/\/globoesporte.globo.com\/futebol\/times\/palmeiras\/\">Palmeiras<\/a>, nossa prioridade ser\u00e1 continuar a dar voz aos sentimentos dos torcedores alviverdes, traduzindo essa paix\u00e3o pelo clube em produtos e campanhas que engajem e promovam o esporte \u2013 afirmou Charlie Gagliardi, presidente da Puma no Brasil.<\/p>\n\n\n\n<!\u2014 INICIO TAG \u2014>\n     <!\u2014 \n     Id: 7399 \n     Campanha:  PANDEMIA\n     Server: Metrike \n     Ve\u00edculo:  POLITICIANDO \n     Cliente: GOVPB   \n     Formato: POLITICIANDO - 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728X90 \n     Data de Veicula\u00e7\u00e3o: 05\/11\/2020 - 30\/11\/2020\n     \u2014>\n     <ins data-revive-zoneid=\"7399\" data-revive-id=\"566f260197bf822e7263f1a3667caa2f\"><\/ins>\n     <script async src=\"\/\/ads.metrike.com\/asyncjs.php\"><\/script>\n     <script async src=\"https:\/\/cloud.metrike.com\/analytics\/a.php?domain_name=politiciando.com.br\/&#038;campaign_id=10518&#038;zone_id=7399\"><\/script>\n     <!\u2014 FIM TAG \u2014>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"\" href=\"https:\/\/ge.globo.com\/futebol\/times\/palmeiras\/\">+ Veja mais not\u00edcias do Palmeiras<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O&nbsp;Palmeiras&nbsp;anunciou nesta ter\u00e7a-feira a renova\u00e7\u00e3o de contrato com a Puma. 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