{"id":6801,"date":"2024-08-15T09:54:48","date_gmt":"2024-08-15T12:54:48","guid":{"rendered":"https:\/\/politiciando.com.br\/?p=6801"},"modified":"2024-08-15T09:54:50","modified_gmt":"2024-08-15T12:54:50","slug":"90-das-empresas-retornarao-ao-presencial-ate-o-final-de-2024-mercados-autonomos-sao-atrativos-para-colaboradores","status":"publish","type":"post","link":"https:\/\/politiciando.com.br\/?p=6801","title":{"rendered":"90% das empresas retornar\u00e3o ao presencial at\u00e9 o final de 2024; Mercados aut\u00f4nomos s\u00e3o atrativos para colaboradores"},"content":{"rendered":"\n<!\u2014 INICIO TAG \u2014>\n     <!\u2014 \n     Id: 7399 \n     Campanha:  PANDEMIA\n     Server: Metrike \n     Ve\u00edculo:  POLITICIANDO \n     Cliente: GOVPB   \n     Formato: POLITICIANDO - 728X90 \n     Data de Veicula\u00e7\u00e3o: 05\/11\/2020 - 30\/11\/2020\n     \u2014>\n     <ins data-revive-zoneid=\"7399\" data-revive-id=\"566f260197bf822e7263f1a3667caa2f\"><\/ins>\n     <script async src=\"\/\/ads.metrike.com\/asyncjs.php\"><\/script>\n     <script async src=\"https:\/\/cloud.metrike.com\/analytics\/a.php?domain_name=politiciando.com.br\/&#038;campaign_id=10518&#038;zone_id=7399\"><\/script>\n     <!\u2014 FIM TAG \u2014>\n\n\n\n<!\u2014 INICIO TAG \u2014>\n     <!\u2014 \n     Id: 7399 \n     Campanha:  PANDEMIA\n     Server: Metrike \n     Ve\u00edculo:  POLITICIANDO \n     Cliente: GOVPB   \n     Formato: POLITICIANDO - 728X90 \n     Data de Veicula\u00e7\u00e3o: 05\/11\/2020 - 30\/11\/2020\n     \u2014>\n     <ins data-revive-zoneid=\"7399\" data-revive-id=\"566f260197bf822e7263f1a3667caa2f\"><\/ins>\n     <script async src=\"\/\/ads.metrike.com\/asyncjs.php\"><\/script>\n     <script async src=\"https:\/\/cloud.metrike.com\/analytics\/a.php?domain_name=politiciando.com.br\/&#038;campaign_id=10518&#038;zone_id=7399\"><\/script>\n     <!\u2014 FIM TAG \u2014>\n\n\n\n<p><em>egundo pesquisa 70% dos trabalhadores n\u00e3o gostariam de voltar ao presencial; mercados aut\u00f4nomos conquistam notoriedade como diferencial para estimular colaboradores<\/em><\/p>\n\n\n\n<p>De acordo com um estudo elaborado pela Resume Builder, plataforma para quem busca emprego, 90% das empresas retornar\u00e3o ao escrit\u00f3rio at\u00e9 o final de 2024. Em contrapartida, uma pesquisa da Bare International, l\u00edder em levantamento sobre a experi\u00eancia do cliente, revelou que 70% dos colaboradores que atuam em regime remoto ou h\u00edbrido n\u00e3o gostariam de voltar ao modelo presencial. Em dada conjuntura, em que as corpora\u00e7\u00f5es encontram resist\u00eancia contra o presencial por parte dos trabalhadores, torna-se cada vez mais importante oferecer diferenciais atrativos que estimulem o colaborador a frequentar os ambientes corporativos.&nbsp;<\/p>\n\n\n\n<p>Neste cen\u00e1rio, os mercados aut\u00f4nomos t\u00eam conquistado notoriedade nos espa\u00e7os empresariais que visam oferecer tecnologia e comodidade para os funcion\u00e1rios. Para se ter uma ideia, no \u00faltimo ano, 10% de toda a receita do&nbsp;<strong>market4u,<\/strong>&nbsp;rede de mercados aut\u00f4nomos que opera em condom\u00ednios comerciais e residenciais, foi proveniente de empreendimentos comerciais.<\/p>\n\n\n\n<p>Segundo Eduardo C\u00f3rdova, CEO do market4u, em tr\u00eas ou quatro anos, a quantidade de mercados aut\u00f4nomos em empresas deve expandir exponencialmente. \u201cAtualmente, o Brasil conta com mais de 300 mil corpora\u00e7\u00f5es que possuem mais de 100 colaboradores e nos pr\u00f3ximos anos, 80% dos mercados aut\u00f4nomos do pa\u00eds estar\u00e3o instalados nessas empresas\u201d, comenta o executivo.&nbsp;<\/p>\n\n\n\n<p>De acordo com C\u00f3rdova, a consolida\u00e7\u00e3o do segmento dentro das corpora\u00e7\u00f5es deve-se ao fato de ir al\u00e9m dos benef\u00edcios tradicionais como vale-transporte e vale-refei\u00e7\u00e3o, proporcionando praticidade para a rotina do colaborador. \u201cCom um mix de produtos que variam entre snacks para o dia a dia e itens que o trabalhador precisa em casa, os mercados aut\u00f4nomos dentro das empresas conseguem viabilizar um espa\u00e7o de conviv\u00eancia diferenciado que requinta a experi\u00eancia dos colaboradores e, ao mesmo passo, proporciona comodidade\u201d, explica o CEO do market4u.<\/p>\n\n\n\n<p>Neste aspecto, C\u00f3rdova revela que o market4u possibilita a personaliza\u00e7\u00e3o de parte do mix de produtos de acordo com a necessidade e cultura da empresa. \u201cA ideia de ter uma loja aut\u00f4noma dentro da empresa \u00e9 proporcionar, al\u00e9m da praticidade, uma intera\u00e7\u00e3o entre a equipe, visto que o ambiente pode ser um lugar de socializa\u00e7\u00e3o e relaxamento. Assim, procuramos personalizar ao m\u00e1ximo cada loja conforme a demanda da corpora\u00e7\u00e3o. Por exemplo, algumas companhias liberam bebidas alco\u00f3licas aos funcion\u00e1rios ap\u00f3s determinado hor\u00e1rio, outras desejam uma gama maior de produtos saud\u00e1veis, e h\u00e1 algumas que fornecem um valor para os profissionais gastarem na loja da forma que acharem melhor\u201d, finaliza.&nbsp;<\/p>\n\n\n\n<p>Com mais de 2000 unidades em opera\u00e7\u00e3o, o market4u prev\u00ea encerrar o ano de 2024 com o dobro de unidades em funcionamento e faturar cerca de R$ 340 milh\u00f5es.<\/p>\n\n\n\n<!\u2014 INICIO TAG \u2014>\n     <!\u2014 \n     Id: 7399 \n     Campanha:  PANDEMIA\n     Server: Metrike \n     Ve\u00edculo:  POLITICIANDO \n     Cliente: GOVPB   \n     Formato: POLITICIANDO - 728X90 \n     Data de Veicula\u00e7\u00e3o: 05\/11\/2020 - 30\/11\/2020\n     \u2014>\n     <ins data-revive-zoneid=\"7399\" data-revive-id=\"566f260197bf822e7263f1a3667caa2f\"><\/ins>\n     <script async src=\"\/\/ads.metrike.com\/asyncjs.php\"><\/script>\n     <script async src=\"https:\/\/cloud.metrike.com\/analytics\/a.php?domain_name=politiciando.com.br\/&#038;campaign_id=10518&#038;zone_id=7399\"><\/script>\n     <!\u2014 FIM TAG \u2014>\n\n\n\n<!\u2014 INICIO TAG \u2014>\n     <!\u2014 \n     Id: 7399 \n     Campanha:  PANDEMIA\n     Server: Metrike \n     Ve\u00edculo:  POLITICIANDO \n     Cliente: GOVPB   \n     Formato: POLITICIANDO - 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