{"id":7731,"date":"2025-11-12T10:13:41","date_gmt":"2025-11-12T13:13:41","guid":{"rendered":"https:\/\/politiciando.com.br\/?p=7731"},"modified":"2025-11-12T10:17:36","modified_gmt":"2025-11-12T13:17:36","slug":"o-poder-do-boca-a-boca-estrategia-da-maria-brasileira-impulsiona-crescimento-no-franchising","status":"publish","type":"post","link":"https:\/\/politiciando.com.br\/?p=7731","title":{"rendered":"O poder do &#8220;boca a boca&#8221;: estrat\u00e9gia da Maria Brasileira impulsiona crescimento no franchising"},"content":{"rendered":"\n<p><em>Na contram\u00e3o do marketing digital, maior rede de limpeza do Brasil cresce atrav\u00e9s de indica\u00e7\u00f5es dos pr\u00f3prios franqueados<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/politiciando.com.br\/wp-content\/uploads\/2025\/11\/Maria-Brasileira-fachada-1024x683.jpg\" alt=\"\" class=\"wp-image-7732\" srcset=\"https:\/\/politiciando.com.br\/wp-content\/uploads\/2025\/11\/Maria-Brasileira-fachada-1024x683.jpg 1024w, https:\/\/politiciando.com.br\/wp-content\/uploads\/2025\/11\/Maria-Brasileira-fachada-300x200.jpg 300w, https:\/\/politiciando.com.br\/wp-content\/uploads\/2025\/11\/Maria-Brasileira-fachada-768x512.jpg 768w, https:\/\/politiciando.com.br\/wp-content\/uploads\/2025\/11\/Maria-Brasileira-fachada.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Em meio ao avan\u00e7o&nbsp; do marketing digital, intelig\u00eancia artificial e campanhas segmentadas, o bom e velho:&nbsp; \u201cboca a boca\u201d continua em ascens\u00e3o. Na Maria Brasileira, maior rede de servi\u00e7os residenciais e empresariais do pa\u00eds, grande parte da expans\u00e3o acontece a partir da indica\u00e7\u00e3o de franqueados que recomendam o modelo de neg\u00f3cio a familiares, amigos e conhecidos.<\/p>\n\n\n\n<p>\u201cQuando o pr\u00f3prio franqueado recomenda a marca, isso vale mais do que qualquer estrat\u00e9gia de m\u00eddia, porque mostra que ele acredita no neg\u00f3cio e se sente seguro em compartilhar essa experi\u00eancia com pessoas pr\u00f3ximas\u201d, afirma Juliana Pitelli, diretora de Expans\u00e3o da Maria Brasileira. Hoje, das mais de 500 unidades em opera\u00e7\u00e3o em todos os estados brasileiros, cerca de 40% surgiram a partir de indica\u00e7\u00f5es diretas, seja de franqueados que trouxeram novos investidores para a rede, seja de empreendedores que decidiram abrir uma segunda ou terceira unidade ap\u00f3s o sucesso da primeira. \u201cTemos diversos multifranqueados que repetiram a dose porque viram resultado, retorno e prop\u00f3sito no neg\u00f3cio\u201d, complementa Juliana.<\/p>\n\n\n\n<p>Outro ponto que explica esse fen\u00f4meno \u00e9 o perfil engajado da rede, que construiu uma cultura de apoio m\u00fatuo entre franqueados. Longe de enxergar concorr\u00eancia interna, os empreendedores se ajudam, trocam experi\u00eancias e compartilham aprendizados. \u201cTemos franqueados que se tornam amigos, que se apoiam no dia a dia e que reconhecem o quanto a rede agrega em suas vidas. Esse senso de comunidade \u00e9 um dos diferenciais culturais da Maria Brasileira\u201d, destaca Juliana. \u201cAo transformar a satisfa\u00e7\u00e3o dos parceiros em combust\u00edvel para expans\u00e3o, a rede mostra que, mesmo na era da tecnologia, o fator humano segue indispens\u00e1vel para gerar confian\u00e7a, atrair novos investidores e sustentar um crescimento s\u00f3lido\u201d, finaliza a diretora de Expans\u00e3o da Maria Brasileira.<\/p>\n\n\n\n<p><strong>Sobre a Maria Brasileira<\/strong><strong><br><\/strong>Criada em 2012, a Maria Brasileira \u00e9 a maior rede de franquias de limpeza residencial e empresarial do pa\u00eds. Com mais de 90 mil atendimentos por m\u00eas, est\u00e1 presente em todos os estados do Brasil com mais de 510 unidades,&nbsp; oferecendo servi\u00e7os de limpeza residencial, limpeza empresarial, passadeira, limpeza p\u00f3s-obra e sanitiza\u00e7\u00e3o.<\/p>\n\n\n\n<script type=\"text\/javascript\">\nvar rnd = window.rnd || Math.floor(Math.random()*10e6);\nvar pid1063088 = window.pid1063088 || rnd;\nvar plc1063088 = window.plc1063088 || 0;\nvar abkw = window.abkw || '';\nvar absrc = 'https:\/\/servedby.metrike.com.br\/adserve\/;ID=181570;size=728x90;setID=1063088;type=js;sw='+screen.width+';sh='+screen.height+';spr='+window.devicePixelRatio+';kw='+abkw+';pid='+pid1063088+';place='+(plc1063088++)+';rnd='+rnd+'';\ndocument.write('<scr'+'ipt src=\"'+absrc+'\" type=\"text\/javascript\"><\/scr'+'ipt>');\n<\/script>\n\n\n\n<script type=\"text\/javascript\">\nvar rnd = window.rnd || Math.floor(Math.random()*10e6);\nvar pid1063088 = window.pid1063088 || rnd;\nvar plc1063088 = 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