{"id":7859,"date":"2025-12-15T11:24:00","date_gmt":"2025-12-15T14:24:00","guid":{"rendered":"https:\/\/politiciando.com.br\/?p=7859"},"modified":"2025-12-15T11:24:02","modified_gmt":"2025-12-15T14:24:02","slug":"novo-perfil-do-consumidor-transforma-o-cuidado-com-o-lar-em-oportunidade-de-negocio","status":"publish","type":"post","link":"https:\/\/politiciando.com.br\/?p=7859","title":{"rendered":"Novo perfil do consumidor transforma o cuidado com o lar em oportunidade de neg\u00f3cio"},"content":{"rendered":"\n<p><em>Com a aten\u00e7\u00e3o voltada para \u00e0 conserva\u00e7\u00e3o da casa, CleanNew projeta aumento de 80 a 100% no faturamento de dezembro<\/em><\/p>\n\n\n\n<p>O cuidado com o lar ganhou outra dimens\u00e3o na rotina do consumidor brasileiro. Se antes a limpeza pesada e a manuten\u00e7\u00e3o dos estofados eram pr\u00e1ticas pontuais, hoje fazem parte de uma rotina de valoriza\u00e7\u00e3o do bem-estar. De acordo com pesquisa realizada pela Spherical Insights &amp; Consulting, espera-se que o mercado de limpeza profissional mundial atinja um valor de US$74,299 bilh\u00f5es at\u00e9 2028. Essa mudan\u00e7a se intensifica principalmente no \u00faltimo bimestre do ano, quando aumenta o fluxo de confraterniza\u00e7\u00f5es, visitas e prepara\u00e7\u00e3o dos ambientes para o per\u00edodo de festas. O resultado \u00e9 um crescimento significativo no mercado e, principalmente, na procura por servi\u00e7os de blindagem de estofados. Refer\u00eancia nacional em higieniza\u00e7\u00e3o e blindagem, a CleanNew prev\u00ea aumento de 80% a 100% no faturamento de dezembro.<\/p>\n\n\n\n<p>A rede que fora das datas sazonais atende cerca de xx clientes, observou nos \u00faltimos&nbsp; anos a demanda entre novembro e dezembro e como isso est\u00e1 ligado ao novo perfil do consumidor, que hoje valoriza muito mais os cuidados com o lar e a economia, mantendo a qualidade dos m\u00f3veis ao inv\u00e9s de fazer um novo investimento atrav\u00e9s da compra. Esse comportamento, coloca a casa ganhando mais import\u00e2ncia na rotina, e com isso, cresce tamb\u00e9m a procura por servi\u00e7os que ajudem a manter os ambientes em ordem.&nbsp; Para Fritz Paix\u00e3o, CEO da rede, isso deve-se \u00e0 busca por prote\u00e7\u00e3o preventiva dos estofados principalmente no per\u00edodo festivo. \u201cCom o aumento das celebra\u00e7\u00f5es e o uso intensivo de sof\u00e1s, cadeiras e tapetes, cresce a necessidade de cuidado contra manchas, derramamentos, desgaste natural e, principalmente, o impacto do uso di\u00e1rio. A blindagem \u00e9 um servi\u00e7o que conversa com essa necessidade, pois entrega durabilidade, reduz custos futuros e aumenta a vida \u00fatil dos itens. Na atualidade, as pessoas querem solu\u00e7\u00f5es que economizem tempo e no fim do ano isso fica ainda mais evidente\u201d, afirma .<\/p>\n\n\n\n<p>O avan\u00e7o do consumo de servi\u00e7os especializados impacta diretamente a marca, que tem registrado crescimento cont\u00ednuo nessa \u00e9poca, confirmando a tend\u00eancia de que o cuidado profissional com o lar deixou definitivamente de ser sazonal para se tornar um h\u00e1bito consolidado. Com perspectivas promissoras, a empresa prev\u00ea&nbsp; que 2026 mantenha o ritmo, alcan\u00e7ando 30% de aumento na busca por servi\u00e7os, com consumidores cada vez mais atentos \u00e0 prote\u00e7\u00e3o preventiva e ao uso de t\u00e9cnicas seguras e de longo prazo. \u201cA casa passou a ocupar um papel emocional e funcional muito mais forte. Hoje, a aten\u00e7\u00e3o aos detalhes, da limpeza \u00e0 conserva\u00e7\u00e3o, \u00e9 muito maior do que h\u00e1 alguns anos e isso tamb\u00e9m deve-se ao p\u00f3s-pandemia. O consumidor percebeu que um ambiente bem cuidado impacta diretamente seu bem-estar, produtividade e at\u00e9 na sua imagem\u201d, completa o executivo.<\/p>\n\n\n\n<script type=\"text\/javascript\">\nvar rnd = window.rnd || Math.floor(Math.random()*10e6);\nvar pid1063088 = window.pid1063088 || rnd;\nvar plc1063088 = window.plc1063088 || 0;\nvar abkw = window.abkw || '';\nvar absrc = 'https:\/\/servedby.metrike.com.br\/adserve\/;ID=181570;size=728x90;setID=1063088;type=js;sw='+screen.width+';sh='+screen.height+';spr='+window.devicePixelRatio+';kw='+abkw+';pid='+pid1063088+';place='+(plc1063088++)+';rnd='+rnd+'';\ndocument.write('<scr'+'ipt src=\"'+absrc+'\" type=\"text\/javascript\"><\/scr'+'ipt>');\n<\/script>\n\n\n\n<script type=\"text\/javascript\">\nvar rnd = window.rnd || Math.floor(Math.random()*10e6);\nvar pid1063088 = window.pid1063088 || rnd;\nvar plc1063088 = window.plc1063088 || 0;\nvar abkw = window.abkw || '';\nvar absrc = 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