{"id":8043,"date":"2026-04-16T14:37:27","date_gmt":"2026-04-16T17:37:27","guid":{"rendered":"https:\/\/politiciando.com.br\/?p=8043"},"modified":"2026-04-16T14:38:06","modified_gmt":"2026-04-16T17:38:06","slug":"grupo-boticario-assume-lideranca-no-setor-de-beleza-no-brasil-e-nas-categorias-de-perfumaria-maquiagem-e-cuidados-aponta-nielseniq","status":"publish","type":"post","link":"https:\/\/politiciando.com.br\/?p=8043","title":{"rendered":"Grupo Botic\u00e1rio assume lideran\u00e7a no setor de beleza no Brasil e nas categorias de perfumaria, maquiagem e cuidados, aponta NielsenIQ"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><em>Lideran\u00e7a em beleza e categorias-chave \u00e9 aferida por pesquisa da NielsenIQ que alcan\u00e7a 90% de todo o potencial de consumo do Brasil\u00a0<\/em><\/li>\n\n\n\n<li><em>Companhia atinge R$ 38,1 bilh\u00f5es em vendas ao consumidor (GMV) em 2025, com crescimento de margens<\/em><\/li>\n\n\n\n<li><em>Resultado reflete assertividade da estrat\u00e9gia de ecossistema de beleza multimarcas, multicanal e multicategoria.<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/politiciando.com.br\/wp-content\/uploads\/2026\/04\/210301-Triptyque-Architecture-009-Ricardo-Bassetti-0674-1024x683.jpg\" alt=\"\" class=\"wp-image-8044\" srcset=\"https:\/\/politiciando.com.br\/wp-content\/uploads\/2026\/04\/210301-Triptyque-Architecture-009-Ricardo-Bassetti-0674-1024x683.jpg 1024w, https:\/\/politiciando.com.br\/wp-content\/uploads\/2026\/04\/210301-Triptyque-Architecture-009-Ricardo-Bassetti-0674-300x200.jpg 300w, https:\/\/politiciando.com.br\/wp-content\/uploads\/2026\/04\/210301-Triptyque-Architecture-009-Ricardo-Bassetti-0674-768x512.jpg 768w, https:\/\/politiciando.com.br\/wp-content\/uploads\/2026\/04\/210301-Triptyque-Architecture-009-Ricardo-Bassetti-0674-1536x1024.jpg 1536w, https:\/\/politiciando.com.br\/wp-content\/uploads\/2026\/04\/210301-Triptyque-Architecture-009-Ricardo-Bassetti-0674-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2025, o Grupo Botic\u00e1rio se consolidou como l\u00edder do setor de beleza no Brasil, destacando-se nas categorias de perfumaria, maquiagem e cuidados com a pele, com vendas totais de R$38,1 bilh\u00f5es. Essa conquista \u00e9 atribu\u00edda a uma governan\u00e7a s\u00f3lida e a uma estrat\u00e9gia multicanal e multimarcas. O programa de fidelidade Beauty Box j\u00e1 conta com 26 milh\u00f5es de clientes, refor\u00e7ando a centralidade no consumidor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A empresa lan\u00e7ou produtos inovadores que representaram 27% de suas vendas, com destaque para novas linhas como Clash, Her Code e Hadya. Al\u00e9m disso, a marca O Botic\u00e1rio expandiu sua presen\u00e7a f\u00edsica com a abertura de 113 novas lojas, atingindo mais de 4 mil pontos de venda em 16 pa\u00edses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Grupo Botic\u00e1rio tamb\u00e9m enfatizou sua agenda ESG, emitindo bonds sustent\u00e1veis e sendo reconhecido como uma das empresas de beleza mais sustent\u00e1veis do mundo. A empresa continua investindo na capacita\u00e7\u00e3o profissional, planejando treinar mais de 220 mil cabeleireiros at\u00e9 2027. A hist\u00f3ria do grupo come\u00e7ou em 1977 e hoje \u00e9 um dos maiores do setor, com forte atua\u00e7\u00e3o em responsabilidade social e ambiental.<\/p>\n\n\n\n<script type=\"text\/javascript\">\nvar rnd = window.rnd || Math.floor(Math.random()*10e6);\nvar pid1063088 = window.pid1063088 || rnd;\nvar plc1063088 = window.plc1063088 || 0;\nvar abkw = window.abkw || '';\nvar absrc = 'https:\/\/servedby.metrike.com.br\/adserve\/;ID=181570;size=728x90;setID=1063088;type=js;sw='+screen.width+';sh='+screen.height+';spr='+window.devicePixelRatio+';kw='+abkw+';pid='+pid1063088+';place='+(plc1063088++)+';rnd='+rnd+'';\ndocument.write('<scr'+'ipt src=\"'+absrc+'\" type=\"text\/javascript\"><\/scr'+'ipt>');\n<\/script>\n\n\n\n<script type=\"text\/javascript\">\nvar rnd = window.rnd || Math.floor(Math.random()*10e6);\nvar pid1063088 = window.pid1063088 || rnd;\nvar plc1063088 = window.plc1063088 || 0;\nvar abkw = window.abkw || '';\nvar absrc = 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